If you've been reading my blog, and the articles, you will know that internet marketing is about solving people's problems.
If you can connect people with a problem with the solution, you will ultimately be able to sell more product, and get more sales.
There is one thing that needs to happen, though, and that is you have to communicate in a way to get the person with the problem to feel good and be in the buying mode. One way to do that is to communicate to them in your ad copy.
As an internet marketer, you need to be savvy about what you write to ignite the emotions of the person so they want to buy your product.
One of the people I've worked with likes to say, you need to identify the wound, then poke it a little, put some salt in it so they go Oouch! Then empathize with them, get them on your side, and finally, close the sale.
I've always been interested in copy writing, and the power of influence, and just finished reading a great book called.. Buying Trances. By Joe Vitale. Joe is an awesome guy. His writing is very easy to follow, and his insight into the human condition is amazing. He was one of the guys featured on "The Secret."
Being a Hypnosis fan and expert marketer, Joe has written a book about how we are all really walking around in our own trances and it can be tough to break a person out of the trance long enough to get their attention.
In the book, he tells you exactly how to do that, and gives examples of how to write persuasive copy to get to the sale.
Once I started reading the book, I didn't put it down until I finished it! The writing style is soo smooth....If you are serious about internet marketing, this is something you need to read!
If you cannot write to be persuasive, you will have challenges in your internet marketing career.
Check out the book Click Here.
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Sunday, January 13, 2008
HYPNOTIZE and get SALES!!!
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