Monday, January 14, 2008

Writing On Line Articles: A critique on writing on line articles

I got an email today from someone who was concerned about their internet marketing and writing on line articles.

They were asking about content and when writing on line articles, how they should go about it. I actually get alot of people asking about this, so i thought I'd write a little about it here today.

The end end result of writing on line articles is to get someone to click on your link, and then have them buy something from you. So, you need to think like the person you are writing your online article for. If you were reading an article that was written, what would you expect ?

My advice is to really try to put some great content in the article. When you are writing on line articles, your article is the "give." and you should give freely. REally provide some good information to the reader. When writing on line articles, you should have done your research, and if you can't think of anything good to offer, then you need to do more research.

Don't WRITE garbage!

Then, when your article is done, and you want to get the reader to really click through in your resource bio line, come up with a killer teaser line that gets the reader hungry to click your link!

An example of a great one for writing on line articles is this...say you write a how to article on 5 tips. Then in your sig line, add in "For 10 more tips on ... Click this link!" See how that gets the reader wanting to go for more?

So success lies in the give, BEFORE you take! Also-Remember to keep your key words evenly peppered through out when writing on line articles. and, when you can, bold the keywords!

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